Mr & Mrs Potato Head Redesign for Hasbro

We love getting a call from our friends at Hasbro, because we just never know what challenge they will send our way. The fact that all of their development teams are comprised of incredibly talented and passionate people is always a big plus too!

A while back, we had a fantastic challenge land on our desk: to explore concepts for a refresh and redesign of Mr. and Mrs. Potato Head.
After an extensive process, hundreds of renderings, multiple digital sculptures, and contributions of many incredible designers, our work helped Hasbro’s internal design team ultimately create a final product that captures the true essence of the character while improving on the play pattern that made the Mr. Potato Head character so popular.

We are all incredibly grateful to be a part of this project. Let’s do this again sometime.